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"MarCom Ink was immediately able to understand our software, its value proposition, the jargon, and our target markets and begin writing white papers, press releases, and marketing documents as if they were five year online voting veterans. I would highly recommend them to any business looking for outside writing and marketing expertise."

Michael Tuteur, CEO and President, Votenet Solutions, Inc.


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Social Media Marketing for B2B Technology Companies

 

Industry peer blogs were cited by 38% of business technology buyers as “very valuable” in the vendor research/industry tracking phase of the sales cycle and by 41% of buyers as “very valuable” in the vendor evaluation phase, when compared to other sources including vendor webinars, websites, and e-mail newsletters. (Source: MarketingSherpa)

With blogs and social media tools like Twitter becoming popular sources of information for business technology decision makers, B2B technology companies need a strong social media strategy to garner the attention of this key audience and influence their buying decisions.

Blog Consulting

If you’ve wondered whether you should start a blog, we can work with you to determine if a blog is right for you and your company. (Sometimes it’s not – and we'll be upfront and tell you so.) If you decide a blog will work for your company, we can help with the following:

  • Getting a blog off the ground – Choosing the right platform, getting it designed, RSS feeds.
  • Developing a “beat” – Determining what topic(s) will be written about in order to keep the blog focused and engaging to your target audiences.
  • Promoting your blog - Finding bloggers and journalists within your space and developing a strategy for building relationships so that they will share your information with their readers.
  • Editing / ghostwriting – Not everyone is a writer nor has time to write. We can either edit blog posts you write or write them for you.

Social Media Consulting and Monitoring

If you don't know what LinkedIn, Twitter, StumbleUpon, or YouTube are, or you're aware but don't know how they can generate leads and drive sales for your business, we can help. First, we’ll determine which social media venues are best for you and your business, then, with your feedback, we'll develop a profile that showcases your expertise. We’ll also consult with you to help you get the most out of each social media venue.

In addition, we can monitor what’s being said about you or your company on the Internet, including blogs, articles, LinkedIn, YouTube and Twitter. This service saves you from having to do it yourself – and catches any negative comments or blog postings before they become huge problems.

Viral E-books

According to social media guru David Meerman Scott, companies should develop information that they give away for free in the form of viral e-books. With an e-book that people can download without having to register, you disseminate your ideas faster via the blogosphere than you might with a white paper. Our expertise includes the whole package – from developing an e-book to writing it to finding bloggers and others who can help to promote it.

To discuss your social media needs, give us call at 703-327-9269 or contact us.