Copywriting and Consulting Services That Sell Business-to-Business and Business-to-Government Technology
Every marketing executive or MarCom manager wants freelance writers who are reliable, easy to work with, and who produce well-written, complete materials that gain easy approval in the review process and positive response when published. Yet it's difficult to find writers with these traits who can also handle the unique challenges of promoting a technical product or service.
That’s why when you work with me, you get all of those attributes and more. I understand strategy and the importance of persuading through the written word to generate results — not just writing good prose. I also realize that deadlines must be met – that’s why I never miss them.
Over a Decade in the B2B and B2G Technology Marketing/PR Trenches Unlike many copywriters, I’m also an award-winning, successful technology marketing and PR veteran. I’ve spent my entire 10+ year career in the trenches marketing and selling enterprise software and IT solutions to businesses and the government. I understand the complex selling process and the crucial part marketing communications plays in the sales cycle.
Copywriting and Marketing Strategy Based on Facts, not Guesses
I’m continually on top of industry trends, what’s working and what’s not. I analyze campaign results and metrics and study patterns. I read the latest research from MarketingSherpa and other top business and technology marketing organizations. That way, if you need help with your strategy, offer, or messaging, I’m able to contribute valuable advice.
How can I help you? Please click on the links below for details about my services.
More Information
Whether you need marketing collateral or a full marketing and PR plan, I can help you. Give me a call at 703-729-9159 or contact me.
Or, you can subscribe for FREE to my B2B MarCom Minute e-Newsletter and immediately receive my B2B Marketing/PR Toolkit full of practical, useful resources for making B2B marketer’s lives easier and increasing results from their marketing efforts.
I was honored in 2006 to place 2nd out of 200 + entries nationwide in the Tech PR Idol Award competition hosted by O’Keeffe & Co., a technology-focused PR firm in Washington, D.C.
In 2006, I won a Web Marketing Association WebAward for Outstanding Website while working with Parature, a web-based customer support software company.
Articles I’ve written sharing business-to-business marketing and PR insights have been published in leading industry sources, including MarketingProfs.
I continually hone my skills through active membership in:
Business Marketing Association
American Writers & Artists Inc
International Association of
Business Communicators