Top
Client Success

"MarCom Ink was immediately able to understand our software, its value proposition, the jargon, and our target markets and begin writing white papers, press releases, and marketing documents as if they were five year online voting veterans. I would highly recommend them to any business looking for outside writing and marketing expertise."

Michael Tuteur, CEO and President, Votenet Solutions, Inc.


Connect With Us
FREE B2B MARKETING & PR TOOLKIT
Subscribe to the B2B Tech MarCom E-zine to immediately receive your toolkit. Enter email address

Search Engine Optimization for B2B Technology Companies

 

Eighty-one percent of B2B technology buyers won’t look beyond the 3rd page of search engine results when seeking information on solutions to their problems. (Source: MarketingSherpa and KnowledgeStorm)

That's why we ensure your website design and copywriting is optimized for search engine rankings and enables your target audiences to quickly find your website, landing page or microsite via Google, Yahoo!, Bing, or other search engines.

With SEO becoming increasingly valuable for reaching IT buyers, we can help you effectively leverage this avenue to generate high quality leads that convert into customers.

Search Engine Optimization (SEO) Services

  • Search engine optimization (SEO) assessment of your current website
  • Keyword research and analysis
  • Analysis of your website (and competitor sites), source code, web logs, and positioning for specific keywords
  • Development of keywords and search phrases for the most popular terms your target audiences are using, based on best practices and two specialized software programs
  • Re-write of website Meta and Title tags and descriptions using SEO best practices and keyword research
  • Google Analytics reporting, customization and analysis
  • Pay-Per-Click (PPC) assessment, setup, and campaign management
  • Visitor tracking with Web analytics
  • Search engine optimized press releases
  • Online advertising (links to lead generation page)
  • Reciprocal and other types of linking strategies, and content recommendations to increase traffic volume and traffic quality
  • Formatting of PDF documents posted to Websites that enable them to rank highly in search engine results

View a search engine optimized landing page and be sure to look over our portfolio for additional samples. If you don't see what you need, contact us.