B2B, B2G Marketing & PR Resources, Articles, Newsletter Archive

Articles by Kim Cornwall Malseed
4 Steps to Writing Search Engine Optimized Press Releases (published by MarketingProfs July 2008)

Reports/Tools
Sales Lead Calculator
Need to determine exactly how many marketing touches and the lead generation budget required to meet your company’s sales objectives? Use this terrific tool provided by Mac McIntosh, highly successful sales lead expert.

Top 10 B-to-B Lead Generation Marketing Mistakes
Report by MarketingSherpa based on their intensive research and surveys of thousands of marketers and business decision makers.

How to Optimize Your PDFs to Increase Search Traffic: 10 Steps
If PDFs aren’t created properly when posting them online, search engines won’t be able to index what’s inside -- resulting in a huge waste of quality content. MarketingSherpa shows how to correct this common B2B marketing problem.

We We Calculator

Really useful website analysis tool from Future Now, Inc. Simply type in your URL and the We We Calculator scores your Web copy on whether it is focused on your customers or on your company

B2B/B2G MarCom Minute Newsletter Archive
September 2008

B2B Marketing Publications and Interest Groups

B2B Magazine

MarketingSherpa

Marketing Experiments

MarketingProfs

Business Marketing Association

Public Relations Society of America

American Writers & Artists, Inc.

International Association of Business Communicators

More Information
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