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Client Success

"MarCom Ink was immediately able to understand our software, its value proposition, the jargon, and our target markets and begin writing white papers, press releases, and marketing documents as if they were five year online voting veterans. I would highly recommend them to any business looking for outside writing and marketing expertise."

Michael Tuteur, CEO and President, Votenet Solutions, Inc.


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Customer Case Study Package


Increase Credibility and Lead Generation Through a Client Success Story


Case studies are powerful marketing tools because potential customers can quickly recognize the value of your technology solutions by learning how your products and services have benefited other companies. Including client quotes positively endorsing your solutions helps to build your credibility with prospective customers.

Developing Your Case Study


The process begins with B2B technology marketing expert Kim Cornwall Malseed talking with you and your client via phone in carefully tailored information-gathering interviews. A first draft of the case study is ready within 5 business days after information gathering is complete, with final draft typically delivered within 10 business days.

In most cases, your case study will be one or two pages in length and have these four elements:

Overview 
The overview highlights a scenario and the players in it, including individuals or organizations experiencing an issue your solution addresses. It may mention business issues, technical issues, or both. 

Challenge
The challenge defines the problem and may give parameters like time and budget. It may include statements from managers or employees about perceived solution options.

Solution
The solution analyzes or solves the challenge. The solution section explains what was done at a level of detail that matches the target audience’s needs. It may also describe the various reasons why the client selected your company's product or service. The solution section may include graphics, charts, or screenshots to illustrate.

Benefits
When available, we use concrete examples of what you accomplished such as:

  • ROI
  • Savings
  • Sales
  • Improved customer satisfaction ratings
  • Decreased risk

Package includes:

  • Structured 30 minute phone interviews of you and your client
  • Copywriting of 1-2 page case study
  • Up to two revisions within 30 days

Fees & Timelines

  • 10 days - $595 - payable by check or major credit card

View an example case study created for a software client

Request our customer case study package and start accelerating your high-tech company's visibility, credibility and revenue.