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B2B MARCOM MINUTE E-NEWSLETTER |
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Practical advice on what works - and doesn't - in
B2B marketing |
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| I hate spam too, and will NEVER send un-requested emails or provide your information to anyone. |
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4 Steps to Writing Search Engine Optimized
Press Releases |
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How to Syndicate & Market White Papers for
Lead Generation |
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Get Customers to Chase You - Going from Unwelcome Pest to Invited Guest |
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5 Ways to Improve Your Web Copy
Immediately |
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Copywriting and Marketing Strategy that Sells B2B and B2G Technology
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Finding a copywriter who truly understands the B2B and B2G technology landscape is challenging.
You need a writer who “gets" software, hardware, and IT services, and knows how to craft clear, targeted messages that resonate with today’s overwhelmed and cynical technology buyer. Someone that not only knows the acronyms and buzzwords, but how your solutions help your customers solve real problems.
I know your struggle well as I often had this challenge during 10 years managing marketing and PR for high-tech companies before becoming an independent copywriter. Discover how I’m different and how my award-winning technology MarCom experience can help you.
Drive More Qualified Leads - Online and Offline
Compel more qualified prospects to engage with you and move more rapidly through your sales funnel with print and online marketing communications materials. What can I help you write?
Need Web copy that is search engine “friendly” and enables your target audience to quickly find your website, landing page, or microsite, and resonates with visitors and compels them to take action? Get details on Web copywriting and search engine optimization (SEO) services.
Ideas and Advice You Can Trust to Get Results
While I always try to provide you with ideas and advice to make your marketing and PR most effective, you may decide you need more in-depth assistance such as brainstorming campaign concepts or developing an integrated marketing strategy. View my consulting services.
How I Can Help You
Searching for a reliable, tech-savvy writer to help you craft a direct mail letter, email, landing page, case study, white paper, or develop the strategy to make it all work? Need help writing compelling, search engine-optimized Web copy?
Contact me now for a free consultation and no-obligation quote, or view work samples and more about my services and experience.
My best for your marketing and PR success,
Kim Cornwall Malseed
Principal, MarCom Ink, LLC
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"A talented PR and marketing pro, Kim is creative, perceptive, intuitive, and timely. It's a pleasure to work with her because as a person she's genuine, honest, and responsive. I recommend everyone give her the chance to work her magic." |
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Jennifer Troxell, |
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V.P. Solutions Marketing, webMethods |
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“In the short time I worked at Parature, Kim impressed me with her hard work and keen marketing sense. She is one of those people who is able to perform any task well and quickly, and she is a great leader. Her communication skills are above par, and she consistently produced well-written and designed marketing materials -- from brochures to websites to conference materials. I have no doubt that Kim will be equally effective for anyone who uses her services.” |
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Zahra Safavian, |
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Product Manager, Parature |
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"I have worked with many PR people for more years than I want to admit. Based on my extensive experience in the software industry, I highly recommend Kim. Kim is an exceptional, experienced, insightful, conscientious, articulate and creative PR professional. She is a tremendous asset and a fantastic person." |
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Fran Witzel, |
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V.P. Account Services, Parature |
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