Direct Marketing for B2B Technology Firms

Direct mail is only "junk" mail when it's sent to the wrong person. When received by someone who could use your high-tech product or service, at the time they need it, direct mail can be highly effective in generating quality leads and starting the sales process off right.

But it only works when there’s a sound and integrated marketing strategy behind it, appealing visual elements that capture attention, and persuasive copywriting that compels action.

That's where we come in.

Direct Marketing Services

• Lead generation letters
• Sales letters
• Direct email campaigns
• Direct mail packages
• Postcards
• Self mailers
• Direct response ads for e-newsletters
• Direct response print ads

Testing to Continuously Improve Results

Testing and measuring different aspects of a direct marketing campaign will enable you to learn what is most effective, and optimize the tactics over time to continuously improve results.

For example, with a direct mail campaign we could deploy a portion of the mailings, consisting of 5% to 20% depending on the size of the database. Upon analyzing the response and sales conversion rates, we can determine if adjustments should be made before another mail piece is sent.

If it’s a special event campaign with a short lead time, we can execute two different messages and/or packages and measure the results against each other to provide intelligence for the next event. Experimenting with different email subject lines, white paper abstracts and messaging provide valuable insights.