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 One of my all-time favorite Calvin & Hobbes comics from late great cartoonist Bill Watterson, I have this on the wall of my office to remind me that the most effective writing is straightforward and easily understood. So often I see writing in BtoB marketing that uses terms like “on demand business process solutions provider.” While I understand the need to convey a tone that business audiences relate to and respect, good writing speaks their language, not the language sometimes made up internally within companies that ‘makes us sound smart and industry-leading.’ Going over the heads of the people you’re speaking to is never a good idea.
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October 22nd, 2008 at 7:54 pm
LOVE this comic strip. So true!
October 29th, 2008 at 4:44 am
That’s a great strip, and you’re absolutely right. I visit a bunch of blogs, and there are some where I love the topic, but the explanations are way too technical for me to understand, and I’m someone who knows at least more than the average bear about coding and computers. I may write some long pieces every once in awhile, but I usually try to keep the language normal, though, every once in awhile, I do throw in a word or two to make sure everyone’s paying attention. lol
October 29th, 2008 at 9:01 am
Kelly and Mitch, Thanks very much for your comments, always great to hear from other Calvin & Hobbes fans
You make a great point Mitch that bloggers also have to be mindful of not talking “at” their audience but “to” them.