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"MarCom Ink was immediately able to understand our software, its value proposition, the jargon, and our target markets and begin writing white papers, press releases, and marketing documents as if they were five year online voting veterans. I would highly recommend them to any business looking for outside writing and marketing expertise."

Michael Tuteur, CEO and President, Votenet Solutions, Inc.


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Website Report Card Package

Make your B2B technology website a lead generation machine


Your BtoB high-tech company needs an online presence that attracts and engages IT purchase decision makers and influencers.

We provide quick, affordable guidance on the effectiveness of your current website and how to improve its lead generation ability via a customized analysis report, in-depth improvement action plan, and a question and answer session via phone.


Website Analysis Report

This 3 tab spreadsheet report details how effective your current website is for generating quality leads. We visit your site, assess its strength from a search engine point of view, analyze the user experience, and compare elements to industry best practices and what has been successful for our past clients.

1. User Perspective Tab
How your site feels to potential buyers

You see how your site fares when compared with usability and conversion best practices.

  • Clear Value Proposition
  • Relevant Proof Points
  • Conversion Optimization
  • Signposts
  • Online Content Formatting
  • Paths to Key Information
  • Professional Site Design
  • Response Handling
  • Content Portability

2. Search Engine Perspective Tab
How your site looks to a search engine like Google or Yahoo

You see how your site fares when checked for key site strength indicators

  • Domain Birthdate
  • Alexa Unique IP Links
  • Total Incoming Links
  • Links to Homepage
  • Deep Link Ratio
  • DMOZ Listings
  • Yahoo Directory Listings
  • PageRank
  • Google Cache Date

3. Competition Perspective Tab
Content and links your site needs to pursue

This section provides a picture of your online marketplace - the competitors, news sites, blogs, directories, and other sites that make up your online community. You see important keywords to target, competitors in top positions for those keywords, and a list of content that will make your site highly relevant to prospects and score well on search engines.


Website Action Plan

Based on the results of your Website Analysis Report, this detailed 10+ page how-to guide provides step-by-step instructions and specific goal-oriented recommendations for improving lead generation via your website.

The easy-to-follow plan enables you or your website designer to quickly implement the changes or additions necessary to increase effectiveness.


Website Report Card Package includes:


Website Analysis Report Card
3 tab, easy-to-read spreadsheet report packed with valuable insights on your current website's ability to generate high quality leads.

Website Improvement Action Plan
Customized, detailed 10+ page plan based on results of Website Analysis Report, including specific step-by-step instructions for increasing lead generation via your website.

30 Minute Review Session
Discuss report and plan via phone with B2B website marketing expert Kim Cornwall Malseed and receive answers to your questions

Fee & Timeline


Full package including Website Analysis Report, Website Action Plan, and Review Session - 10 days - $1950. Payable by major credit card or by check before work starts.

Website Analysis Report and Review Session only - 5 days - $795. Payable by major credit card or by check before work starts.

Request your Website Report Card package and quickly increase the lead generation effectiveness of your BtoB software, hardware, or IT services website.