After perusing 100+ blog RSS feeds in my Google Reader and scanning Google Alerts, Twitter, LinkedIn and other social media venues, here are my picks for the best B2B marketing blog posts for this week:

Audit Your B2B Website for Engagement by @Ardath421
Ardath Albee explains how to evaluate the website you have now in order to create a renovation plan

6 B2B Content Marketing Lessons from Mashable - by @kbodnar32
Want to know what makes Mashable so successful? Kipp Bodnar breaks down some of the strategies Mashable uses and shows how they apply to B2B social media marketing

B2B Social Media Marketing: Branding or Lead Generation? by @JonMiller2
Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? Jon Miller at Marketo begins to explore this with a short history of B2B marketing trends, including the evolution of social media.

Social media strategy for B2B: what's required and what's optional by @Ckochster
Chris Koch considers the necessity of those selling complex products and services to be engaged in social media. His take: listening is a must, but actively participating is still optional.

Did I miss a blog post you think should be included? Post a comment and let me know.