Use RSS and Google Reader to Quickly Peruse B2B Marketing BlogsThank goodness for my Google Reader, I don’t know how I’d keep up with all of the terrific B2B marketing resources being shared without it. I know many people subscribe to blogs via email, but I get so much in my inbox that even organizing it with folders and setting up rules for specific emails doesn’t help me quickly peruse what’s out there.

I subscribe to my favorite B2B marketing blogs and news sites via RSS through Google Reader and I can quickly and conveniently see what’s new and interesting to me so I can just read what I want and leave the rest for another time. For example, I was perusing blogs via my iPhone while getting my car washed the other day. During my lunch break (when I let myself have one) I’ll take a mental break from work but still be productive by scanning blogs and sharing great posts with others via Twitter and LinkedIn.

Twitter is also a good tool for keeping abreast of new information and resources, you can use the search function for this.

There are only so many hours in the day, make sure you use tools to help you make the most of them!