Client Success

"MarCom Ink was immediately able to understand our software, its value proposition, the jargon, and our target markets and begin writing white papers, press releases, and marketing documents as if they were five year online voting veterans. I would highly recommend them to any business looking for outside writing and marketing expertise."

Michael Tuteur, CEO and President, Votenet Solutions, Inc.


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Tuesday
15Dec2009

B2B Marketing Books to Read Over the Holidays

While I try my best to keep up with all of the great B2B marketing books that are continuously being published, I've found that the week between Christmas and New Years is a great time to catch up on any books I've missed and find new books I want to read. While I also use this week to catch up on work for my own business and get re-organized and rejuvinated for the next year, it's one of the few times I can devote to sitting down and reading for long periods of time. I also travel to visit family for the holidays and have two 8 hour car rides so much of that time I spend reading.

I've just received my copy of eMarketing Strategies for the Complex Sale by Ardath Albee and I'm really looking forward to reading it while traveling this year.

If you're looking for terrific B2B marketing books, here are a few recommendations:

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers by David Meerman Scott

Get Content, Get Customers by Joe Pulizzi and Newt Barrett

Content Rich - Writing Your Way to Wealth on the Web by Jon Wuebben

Writing White Papers by Michael Stelzner

The eBook Ebook: How to Turn Your Expertise into Magnetic Marketing Material by Jonathan Kranz

Stories That Sell by Casey Hibbard

Digital Video for Dummies by Keith Underdahl

 

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