Library of B2B Marketing Resources

Articles by Kim Cornwall Malseed

• 4 Steps to Writing Search Engine Optimized Press Releases

• The Most Powerful Online Tool for Influencing B2B Technology Decision Makers

• How B2B Technology Companies Effectively Syndicate White Papers for Lead Generation
  

Useful Tools

Directory of IT White Paper Online Syndication Services

Comprehensive list of all online sources for marketing information technology white papers. Conveniently organized into a spreadsheet that includes all details needed to evaluate each vendor.

Sales Lead Calculator
Need to determine exactly how many marketing touches and the lead generation budget required to meet your company’s sales objectives? Use this terrific tool provided by Mac McIntosh, highly successful sales lead expert.

We We Calculator

Really useful website analysis tool from Future Now, Inc. Simply type in your URL and the We We Calculator scores your Web copy on whether it is focused on your customers or on your company.

Helpful Websites

SoftwareCEO
Good marketing resource for software executives and marketing pros, particularly small businesses