About Kim Cornwall Malseed, Principal, MarCom Ink
B2B, B2G Technology Marketing Communications Consultant and Copywriter

Finding a copywriter who understands software and technology products and services can be challenging, as I discovered first-hand during 10 years managing MarCom and PR for dotcom clients at a Washington D.C. PR firm and for multiple enterprise software companies before founding MarCom Ink.

My goal is being the ideal writer I had always wanted to find:

• Able to quickly grasp your technology and savvy enough to translate technical information into clear business benefits, without ‘hard sell’ hype or diluting your message.

• Beyond being just a writer, I offer practical, actionable advice that makes your marketing more effective.

• Reliable and easy to work with, I don’t miss deadlines or deliver second-rate copy that you then have to re-work.

• Able to manage your projects from start to finish, if graphic design or web design work is needed I have a trusted network of partners to provide those services, or can easily collaborate with your in-house team or service provider.

• Affordable and flexible, my rates are reasonable, and the ability to hire me on a per-project or retainer basis for copywriting and hourly, daily, per-project or retainer basis for consulting puts you in control of your budget and the scope our relationship, keeping your costs to a minimum.

• Focused on quantifiable results, I can help you show real, numbers-based proof that your marketing and PR activities are meeting established goals.

I focus solely on business-to-business and business-to-government technology, backed by a decade of ‘in the trenches’ global marketing, public relations, analyst relations, and inside sales experience first for dotcom clients at a Washington D.C. PR firm, then for webMethods, a business integration software company, then Parature, an on demand (SaaS) customer support software company.

My B.A. degree in Public Relations and Marketing from Miami University (Ohio) provided me a thorough education prior to starting my career.

Award-winning Technology Marketing Consultant and Web Copywriter
In 2006 I placed 2nd out of 200+ entries nationwide in the Tech PR Idol Award competition hosted by a technology-focused PR firm in Washington D.C.

Also in 2006, I won a WebAward for Outstanding Website from the Web Marketing Association for a software client’s corporate website, with my copywriting earning a score of 8.5 out of 10, compared to the WebAward average of 7.5 and the software category average of 7.2.

Published B2B Tech Marketing and SEO Copywriting Insights
My SEO copywriting and B2B technology marketing insights have been published in MarketingProfs, MarketingVOX, MarketingCharts, and several industry blogs. My blog and monthly e-newsletter, B2B B2G MarCom Minute, is consistently read by over 200 marketing and PR professionals every month.

Life Outside of MarCom Ink
After growing up in Rochester, NY and going to college in Ohio, I moved to Northern Virginia, just outside of Washington, D.C., where my husband and I currently reside. A self-professed Internet addict (so many great websites, blogs, and podcasts, so little time!) and avid reader of just about whatever is in front of me, I’m also a member of Soldiers’ Angels, a volunteer organization supporting U.S. Armed Forces service members and their families. When we can break away my husband and I love to travel, whether it’s internationally, around the U.S., or just into D.C. to enjoy our nation’s capital.

More Information
Whether you need marketing collateral or a full marketing and PR plan, I can help you. Give me a call at 703-729-9159 or contact me.

Or, you can subscribe for FREE to my B2B MarCom Minute e-Newsletter and immediately receive my B2B Marketing/PR Toolkit full of practical, useful resources for making B2B marketer’s lives easier and increasing results from their marketing efforts.