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"MarCom Ink was immediately able to understand our software, its value proposition, the jargon, and our target markets and begin writing white papers, press releases, and marketing documents as if they were five year online voting veterans. I would highly recommend them to any business looking for outside writing and marketing expertise."

Michael Tuteur, CEO and President, Votenet Solutions, Inc.


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B2B Technology Marketing and PR Experts

 

MarCom Ink combines deep business technology knowledge with over a decade of award-winning marketing and public relations experience to help small to medium-sized high-tech companies increase their visibility, credibility, and revenue.

Founded in 2006, MarCom Ink serves companies in the software, hardware, federal government IT consulting, and technical services industries. We're headquartered in northern Virginia just outside of Washington, D.C.

    Kim Cornwall Malseed, Principal


Kim has over a decade of global marketing, public relations, analyst relations, and inside sales experience with Fortune 500 and startup high-tech companies. As the founder of MarCom Ink, Kim has worked with clients on marketing strategy and implementation that significantly increased lead generation and sales conversions, leading to improved revenue. Several clients have received leading industry awards as a direct result of her marketing efforts.

Formerly the Marketing and Public Relations Manager for Parature, Kim implemented marketing initiatives and secured media and industry analyst coverage that increased sales revenue and positioned the company for venture capital funding. Prior to Parature, Kim managed marketing and public relations for webMethods, including launching numerous products and services and completing an entire corporate re-branding after several company mergers and acquisitions. As an account executive at a Washington D.C. PR firm, Kim managed media relations for early stage high-tech companies, obtaining business and industry press coverage. Kim holds a Bachelor of Arts degree in Public Relations and Marketing from Miami University (Ohio).

In 2006 Kim placed 2nd out of 200+ entries nationwide in the Tech PR Idol Award competition hosted by a Washington, D.C. technology PR firm. Also in 2006, Kim won a WebAward for Outstanding Website from the Web Marketing Association for a software client’s corporate website. 

Kim's B2B technology marketing and copywriting insights have been published in MarketingProfs, MarketingVOX, MarketingCharts, and several industry blogs. Kim also publishes the B2B Technology MarCom Minute Blog and e-newsletter.