Search Engine Optimization (SEO) That Increases Website Traffic and Web Copywriting That Converts Technology Buyers Into Customers

While evaluating potential technology vendors, 75% of B2B technology buyers will visit vendor websites for information to aid them in making a purchasing decision. (Source: MarketingSherpa Business Technology Buyers Survey, March 2007)

That’s why whether you’re creating a completely new site, a landing page, microsite, or just refreshing content, it’s critical to strategically structure your content so that your website is an easy-to-use tool for helping decision makers get information most important to them. Crucial for B2B and B2G technology companies specifically is writing copy that sends the right message to both technical-level and executive-level prospects within organizations.

My web copywriting services can incorporate any combination of the following:

• New website copy
• Web copy refresh
• Landing pages
• Microsites
• Search engine optimization (SEO) copywriting

Sample Web Projects

·         Corporate Website Home Page Redesign  

·         Corporate Microsite  

Be sure to look over my portfolio for additional samples. If you don't see what you need, contact me.

Search Engine Optimization That Drives Quality Prospects Into Your Sales Funnel

81% of B2B technology buyers won’t look beyond the 3^rd page of search engine results when seeking information on solutions to their problems. Just as important, 70% are more likely to click on organic results than on paid ads. (Source: MarketingSherpa and KnowledgeStorm survey, April 2007)

Translation: If your prospective buyers can’t easily find you in organic search results, they’ll quickly find someone else – probably your competitor.

I can craft Web copy that is search engine “friendly” and enables your target audience to quickly find your website, landing page, or microsite, and resonates with visitors and compels them to take action. (Read my article 4 Steps to Writing Search Engine Optimized Press Releases published by MarketingProfs)

My SEO services include any or all of the following:

• Analysis of your website (and competitor sites), source code, web logs, and positioning for specific keywords
• Development of keywords and search phrases for the most popular terms your target audiences are using, based on best practices and research using two specialized software programs
   
• Re-write of website Meta and Title tags and descriptions using SEO best practices and keyword research
• Reciprocal and other types of linking strategies, and content recommendations to increase traffic volume and traffic quality
   
• Web content optimized for search engine spiders that's also reader-friendly for humans and not ‘keyword stuffed’
• Continuous optimization based on lead generation results and website analytics reports

• Formatting of PDF documents posted to websites that enable them to rank highly in search engine results

Sample SEO Project

·         Search Engine Optimized Landing Page  

Be sure to look over my portfolio for additional samples. If you don't see what you need, contact me.

More Information
Whether you need marketing collateral or a full marketing and PR plan, give me a call at 703-729-9159 or contact me.

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